I will be comparing three different TV Idents and identifying the different tempos, interactivity with the audience and other techniques used in the Idents.
Ident 1
This BBC Three ident combines information, entertainment and audience interaction. The original concept of BBC Three's new line of idents called 'Be on TV' was to get viewers to send in there own introductions to TV shows and the best to be chosen to be used on BBC Three before the programmes they have based there videos on. This is a the best example of i could find of viewer interaction as it actually gives the audience a chance to put themselves on TV and by doing this they appear to be the peoples TV station. Also i give people a reason to wait so they don't miss these idents as some have become very popular.
Ident 2
This is an entertainment led ident for E4 which uses comedy to try and attract viewers to the station. The ident tries to represent the comedy which E4 showcases to make, whoever sees the ident, want to watch the programmes on the channel. As it is a spoof advert and is just for comedy purposes there is no actual information in the advert other than to promote the tv shows and comedy ingenuity on their channel. The channel of the Ident , E4, has been known to produce fresh and original idents and the one featured here is the latest.
Ident 3
This is a current ident for Sky One, celebrating the 20th anniversary of 'The Simpsons' which has been the most watched TV show on the station with over 5 episodes airing a night and exclusive rights to air new episodes first within the UK. It is has been the corner stone of the sky one line-up for the last two decades, and using 'The Simpsons' as the focus of an Ident promotes the station using possibly the most watched TV show in the history of television, which can only be a clever move as it makes the station look like it airs the best TV available. The ident itself is quite risky as it does feature a lot of cartoon violence. This is a reference to the popular 'Itchy and Scratchy' cartoons featured in the TV show however it still could be seen as unnecessary violence. There is not much information to bee taken from the advert other than Sky One is airing a very popular TV show in its 20th year and there is no viewer interaction.
Monday, 22 February 2010
Monday, 4 January 2010
BBC Three Ident Analysis
I believe that this BBC Three Ident from the launch of the channel until 2007 was the channels way of diversifying itself as a fresh, quirky and individual channel. When BBC Three first launched it was the first place that aired daring and controversial TV shows like Little Britain and The Mighty Boosh and these idents represented that brave and quirky humour. This in particular Ident was quite brave as it showed a 'blobs' version of 'Daffyd Thomas' which was an in particular controversial character from the TV show.
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